The Agency saw Pittsburgh in a different light. The energy, opportunity and emerging destination culture being nurtured was exactly what the audiences were missing – and what Elias/Savion put at the center of a new brand, a new look and a new logo.
The Agency led the award-winning consumer destination marketing for VisitPittsburgh (formerly the Greater Pittsburgh Convention & Visitors Bureau) for more than a decade, recognized as the most successful era in the organization’s history (and increasing visitors from 3.7 million to more than 10.2 million).
As a full-service agency partner, Elias/Savion developed brand strategy, geo-targeted marketing plans, creative campaigns, website design and public relations for Pittsburgh and its convention and consumer-driven retail, travel and tourism outlets.
The Agency pioneered new and deeper partnerships with emerging tourism drivers and destinations throughout the region, coordinated efforts to cross-promote overnight opportunities, developed highly-successful, lifestyle-driven Getaway Packages, helped spearhead the marketing and public relations efforts at developing the new convention center and stadium deals.
During the agency’s tenure, Allegheny County was named the No. 1 travel & tourism county in the Commonwealth (ahead of Philadelphia)