As technology evolves, so do the tactics marketers use to reach their audiences.

Digital marketing is increasingly the common thread in reaching audiences across demographics and generational lines.

It might seem obvious, but it’s important to recognize why.

According to the U.S. Census, 83.8 percent of households reported computer ownership, and Pew Research reports 87 percent of American adults use the internet – up 14 percent from 1995.

Still, with so many different ways to access, interact and engage with the internet, it’s important to understand the ins and outs of digital marketing.

Smarter phones
68 percent of adults report smartphone ownership. Here’s what they’re tapping on.

81%

sent or received text messages

60%

accessed the internet

52%

sent or received email

50%

downloaded an app

SOURCE: Pew Research

The Digital Menu
Marketers can take their pick of digital marketing tactics based on their appetites and consumers’ tastes.

• Search Engine Optimization
• Content Marketing
• Social Media Marketing
• Pay-Per-Click
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing