Every industry has its jargon.
Ask us what a malocclusion or a Cantilever Bridge is and we’re just confused. (Side note: those are glamorous dental terms.)
Even though marketing speak might seem a little more user friendly, it can still be daunting to keep track of as the buzzword dictionary grows.
Here, we’re taking it back to basics. Check out this series for a much-needed refresher on some of the most-used and most-loved buzzwords.
Use them … but don’t abuse them.
As technology evolves, so do the tactics marketers use to reach their audiences.
Digital marketing is increasingly the common thread in reaching audiences across demographics and generational lines.
These days, Millennials are everywhere.
It’s not just because they’re the largest generation since the Baby Boomers – advertisers are taking advantage of their unique buying habits and increased spending power.
But sandwiched between those two colossal generations is a frequently overlooked yet still-sizable demographic: Generation X.
Social and digital media have changed consumer expectations.
Brands are no longer perceived as vehicles for selling. Today, brands are personalities.
Everyone is a consumer.
Marketers can develop B2C marketing strategies based on what would appeal to themselves as consumers, but effective B2B marketing is more elusive.Read More
Everybody loves an underdog.
There’s some truth to that old adage, but its essence is built upon the truth that people love a good story. And at the heart of every story is a protagonist whose personal journey drives the narrative.Read More
There’s no question about the value of online native advertising and social media in today’s digital age. It’s familiar, it’s personal, and it can help form bonds with your audience.Read More