S&T Bank was founded on small-town, community banking principles, personal relationships, and friendly service. During its centennial celebration, the bank was ready to emerge from a rural-based saving bank into a regional, progressive financial institution.
Elias/Savion was brought in to not only safeguard the original brand identity, but reposition it for growth and expansion.
The Agency originally created “100 Years. One Customer at a Time.” slogan for its 100th anniversary and, in the decade since, has adapted it to retain the friendly personal side of S&T Banking but position it with the ever-expanding capabilities within the bank. The Agency developed its digital presence, created micro sites targeting specific audiences (youth, mortgages, etc), helped launch its wealth management brand, named new products, and developed campaigns in traditional and social media that have helped it become one of the strongest banks brands in its category.
Since partnering with Elias/Savion, S&T was named the 7th strongest bank brand in the U.S. among Mid-Size Bank Brands (assets of $2 billion to $30 billion) by the Bancography Brand Value Index, a ranking of all U.S. bank and credit union brands and has grown to 58 branches with $4.7 billion in total assets.