Long security lines. Endless delays. Captive audiences. Limited selection. And poor values.
The perceived norms in air travel created a barrier to entry in the U.S. for better brands, improved services and engaging experiences.
The Agency created a name, look and identity to take a higher-end mall experience and transform the airport with it. The AIRMALL brand was different.
Opened first at the Pittsburgh International Airport, the AIRMALL brand was an instant hit. Better branded stores and regular mall pricing took the brand experience all the way from the curb to the gate. Enormous shopping bags hanging above the concourses, print guides throughout the airport, and branded programs like AIRMALL2GO takeout designed for onboard dining were Agency ideas that further defined the brand as the finest airport shopping in America.
The evolution has continued. Top world brands like Armani, Hugo Boss, Michael Kors and Furla now form the core of a branded experience that includes interactive art, experiential shopping with fashion shows and more. Signage, promotional materials and POPs, digital marketing and social media make AIRMALL a branded experience in Boston, Baltimore-Washington, Cleveland and on the horizon…Chicago, New York and more.