Branding Bar Codes

Client: Uniform Code Council, Inc.
Scope: National, trade

Clean, clear, clever and concise is the new look of the UCC, the administrator of bar codes. Elias/Savion assists the industry organization and its subsidiaries in creating and implementing a brand that communicates clear messages to key audiences. The strong branding campaign, which combines print advertising, direct mail and a host of marketing collateral, is garnering more than a quick scan.