Connecting with Customers

Client: Uniform Code Council, Inc.
Scope: National, new membership

The UCC, the administrator of bar codes, needed to create an effective collateral piece that put the most vital information into the hands of its new members. Once the member kit was done, customers sang its praises with 94 percent saying it helped them understand the highly technical organization, 92 percent saying it gave them the information they needed, and 89 percent saying they will use it is a reference tool in the future.