Marketing the Pittsburgh Region

Client: Greater Pittsburgh Convention & Visitors Bureau
Scope: Targeted multi-state/regional marketing

For more than a decade, the GPCVB has partnered with the agency to throw the spotlight on the region as a place for weekend jaunts and weeklong conferences. Through pinpoint integrated marketing, the agency has used advertising, collateral, direct mail coupled with a strong branding backbone to make people notice and make visitor numbers jump.