AIRMALL and Beyond

Client: BAA USA
Scope: National, consumer and business-to-business

Some of the best airport retail anywhere – that’s what J.D. Power and Associates and Conde Nast Traveler Magazine have said. Pittsburgh International Airport’s AIRMALL®, managed by BAA USA, has shown that reasonably priced airport retail is a big hit. With promotions, in-flight publications and broadcast advertising, and displays throughout the airport, people are traveling just to shop. The agency also assists the company in marketing its soaring airport management business.