You Can Take it With You

Campaign: AIRMALL To-Go
Client: BAA Pittsburgh

It’s the perfect alternative to stale airline food - fresh food from the numerous restaurants at Pittsburgh International Airport’s AIRMALL®. In a highly successful PR campaign, BAA encouraged customers to take food on the plane with them. Extensive media coverage plus a coordinated branding effort, which included signage, pamphlets, pins and tray liners in the food court, resulted in an award-winning program for BAA: Public relations for “AIRMALL® To-Go” was recognized with a coveted MAXI Award by the International Council of Shopping Centers.